#open4business | Riverside Businesses Bounce Back After Floods
Worcester’s riverside is well and truly open for business! Following the recent floods, our resilient local business community is bouncing back, demonstrating once again the spirit that makes our city so special.
A huge round of applause must go to the flood cleaning teams from Worcester City Council for their swift and efficient efforts. With the waters now receded, their hard work has ensured our riverside is safe, clean, and ready to welcome visitors once again for waterside walks and access to businesses.
Among the many businesses back in action is Browns at The Quay, a beloved riverside gem that is open and looking forward to welcoming diners old and new as well as weekend breakers looking to stay in a boutique room with a view. Like others along the riverside, Browns has shown incredible determination and dedication in getting back on its feet quickly after continued high water levels in 2024 and into ‘25.
Also nestled on the riverbanks is Diglis House Hotel, whilst a fantastic option for those staying in the city, they also offer fantastic views from the pub garden for those braving the cold - a great stop off on a weekend walk with the dogs. Why not join them on Fish Fridays to enjoy the classic £12.50 fish and chips in the Conservatory Restaurant?
We want to encourage all locals and visitors alike to come down and support these fantastic establishments. The riverside area is vibrant and ready for you to enjoy. Whether you’re making the most of the scenery with a coffee to-go, enjoying a sit-down meal, or finding the perfect place to stay, your support means everything to the small businesses that make Worcester unique.
There’s no need to avoid the area – in fact, now is the perfect time to rediscover all the wonderful things our riverside has to offer with the winter sun and crisp days making the riverside glisten. Every visit helps our business community, and your city thrive.
Let’s keep the momentum going and show our support for the businesses that work tirelessly to make Worcester a great place to live, work, and visit.
Worcester is #Open4Business.
2024 Recapped: A Year of Social Growth and Success
2024 has been a milestone year for Worcester BID, showcasing remarkable achievements across social media engagement, community outreach, and campaign impact. In total, our campaigns were seen by just under 3 million people in 2024.
Here are some highlights that made the year a standout success:
BID Members Card:
2024 saw the successful distribution of approximately 7,500 BID Member Cards, offering access to over 100 exclusive member discounts. Businesses have praised the card for its utility. During the next BID term, the development of the card to transition to a digital version to enhance accessibility and access for business owners to add employees in the future may become an exciting reality – keep your eyes peeled!
Christmas Campaign:
Our Christmas initiatives captured just shy of 1.8 million views through digital advertising, print campaigns, and creative GIFs. Highlights included:
- Features in The Guardian, Metro, and County Lifestyle magazines.
- GIF-based native digital advertising campaigns on Mums Net and more.
- Weekly Worcester News print and digital articles.
Digital and Social Media SuccessWorcester BID amplified its digital presence in 2024, engaging audiences across Instagram, Facebook, LinkedIn, and TikTok.Social Media Growth:-
- Instagram following increased by 24% (this is around 14% better than the equivalent page benchmark of growth).
- Facebook reached 260,000 users, with a following of 4,500.
- LinkedIn, despite being a brand new account reached 76,000 users and grew its followers to 561 in a short space of time.
Consistent branding and an enhanced focus on engaging content and campaigns led to increased public and business interactions across all platforms.
Website Engagement:
The Worcester BID website experienced significant traffic gains, with:
- 21,000 visits per month
- The new BID Members Card page – a new top-performing page emerged, demonstrating its popularity as a valuable staff perk in the city.
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Looking Forward
We’re eager to continue building on this momentum; from expanding digital offerings like the BID Members Card to a potential app – to enhancing social media campaigns, 2025 promises even greater community engagement and success.
Want to get involved? Drop us an email by pressing here.
New Protections From Sexual Harassment Are In Force
What Worcester Businesses Need To Know
Did you know that a new legal duty came into force at the end of October 2024? Businesses across the UK are subject to new legal obligations designed to strengthen protections against workplace sexual harassment. This legislative change, aimed at ensuring safer and more respectful working environments, is something all businesses—from small independent shops to larger firms—must address.
At Worcester Business Improvement District (BID), we’re acutely aware of the challenges faced by our business community when navigating legal changes. That’s why we’re committed to supporting our members in adapting to these new requirements effectively.
The new law mandates that employers take proactive steps to prevent sexual harassment in the workplace. This includes implementing clear policies, providing training to staff, and addressing any incidents swiftly and appropriately. For many businesses, particularly small and medium-sized enterprises, understanding these requirements can seem daunting. However, failing to comply could result in significant legal and reputational risks.
To aid our members in meeting these new expectations, Worcester BID is offering a free training course, in partnership with The Employment Solicitor, for all members. This practical course has already helped its first cohort of businesses understand their obligations, implement effective preventative measures, and foster a workplace culture that prioritises respect and inclusivity.
By taking part in this training, you’ll gain valuable insights into the law, actionable steps to protect your team, and the confidence to handle potential challenges with professionalism. Worcester BID is proud to provide this support as part of our broader mission to drive business improvement and success in our city via our extensive member training programme.
We strongly encourage all our members to take advantage of this free opportunity. It not only ensures compliance but demonstrates your commitment to creating a safe and welcoming environment for your employees and customers alike.
For more information about the training course and to reserve your spot, please contact us at info@worcesterbid.com or press here.
Together, let’s work towards making Worcester a shining example of a thriving and respectful business community.
HANBAO release 15 NEW cocktails just in time for New Years!
Get ready to raise your glasses as HANBAO unveils its sensational new menu just in time for the New Year! With 15 exciting drink options, including 11 expertly crafted cocktails and 4 refreshing mocktails, there’s something to delight every palate. What better way to kick off the year than by gathering your friends and family for a memorable night out? Book your table now and toast to new beginnings with HANBAO’s irresistible creations!
NEW COCKTAILS
MATCHA DO ABOUT NOTHING
Eristoff, King’s Ginger, Mirin, Lemon, Watermelon, Matcha Foam
PEACH BLOSSOM SPRING
Beefeater, Giffard Pêche de Vigne, Ming River Baijiu, Pineapple, Lemon, Agave Syrup, Peychaud’s Bitters, Rose Petals
CHIFF KEEF
Koko Kanu, Mozart White Chocolate, Pandan, Lemon, Egg White, Matcha Foam
ROCKET FUEL
El Jimador Blanco, Velvet Falernum, Breakfast Tea Cold Brew, Lime, Soda, Grenadine
DR. ZAIUS
Jim Beam, Campari, Antica Formula, Banana, Banana Chips
POPPIN’ XANTE
Martell, Xante Pear, Velvet Falernum, Curaçao Bleu, Lemon, Popcorn
8 CHAMO-MILE
Chamomile Honey Infused Bourbon, Licor 43, Pineapple, Lemon, Agave Syrup, Angostura Bitters, M&M’s
SAIGON SILK
Stoli Vanilla, Advocaat, Kahlua, Cold Brew, Condensed Milk, Chocolate Dusting
PURPLE HAZE
Bayou White Rum, Giffard Violette, Pineapple, Cranberry, Lemon, Curaçao Bleu, Almond, Egg White
CLOUD NINE
Martell, Giffard Apricot, Lemon, Mango, White Chocolate, Egg White, Marshmallow
SOUR DIESEL
Bayou White Rum, Disaronno, Curaçao Bleu, Apple, Lime, Passion Fruit, Elderflower
MOCKTAILS
NO G SODA
Grape Soda, Elderflower, Apple, Cranberry, Lime
NOT SO PURPLE HAZE
Violette, Kiwi, Almond, Pineapple, Cranberry, Lime
THREE 6 MELON MAFIA
Pineapple Soda, Blueberry, Watermelon, Cranberry, Lime, Cucumber
RED RUNNER
Pandan, Almond, Pineapple, Lime, Soda, Cherry Kool-Aid
Book your table by pressing here.
Worcester’s Under The Tree Campaign Brings Holiday Joy
The first-ever "Under The Tree" campaign has been hailed a success, with the Worcester community rallying together to spread holiday cheer to those in need this Christmas.
A joint initiative by Worcester BID and Worcester Cathedral, the campaign gathered an impressive 18 huge bags and boxes full of gifts, ensuring local children and rough sleepers had a brighter festive season.
Generous residents donated a wide range of gifts, from Lego sets and teddy bears to scooters. The initiative provided crucial support for local children who might not have otherwise received a present this year.
The campaign worked closely with city businesses to set up donation points across Worcester, making it easy for the public to contribute. Gifts were dropped off at The Studio, Barclays Bank, and Worcester Cathedral, earning participants the title of “holiday heroes.” These gifts were distributed by the local charity, Kinship, ensuring that the right gifts reached the right recipients to bring smiles to faces this Christmas.
In addition to gifts for children, the campaign extended its reach to rough sleepers, collecting essential items to help this vulnerable group during the cold winter months. Donations for rough sleepers were received at Maggs and The Cardinals Hat, with Maggs distributing the items to meet pressing needs in the community.
A spokesperson for Worcester BID expressed gratitude for the campaign's remarkable first year:
"We are thrilled by the community’s response to the ‘Under The Tree’ campaign. Seeing so many people come together to make Christmas special for others has been truly heartwarming. This is just the beginning, and we look forward to building on this success in the years to come."
The support highlights the generosity of Worcester’s residents and their commitment to making a difference during the festive season.
With the campaign’s inaugural year off to such a flying start, organisers hope it will become a cherished tradition in the city, spreading joy to even more people in the years to come.
A Year of Safe Space: Celebrating our First Anniversary in the City
Worcester Safe Space was launched on 15 December 2023 by Worcester Business Improvement District (BID), with support from West Mercia Police, West Mercia’s Police & Crime Commissioner John Campion, The University of Worcester, Worcester Street Pastors, and other key organisations.
As we reach the first anniversary of Safe Space, let’s reflect on the incredible impact this initiative has had in Worcester City Centre. Through dedicated provisions and operational support, Safe Space has become a vital resource for the community.
This year, the hardworking Safe Space team of medical professionals has:
- Assisted with 2,629** medical, welfare, enquiries, and other incidents.
- Saved the NHS a minimum of £70,623.00** in ambulance conveyance alone, reducing the impact of city operations.
- Eliminated the need for 137 ambulances**, reducing pressure on NHS services.
**Data collected and displayed covers the past 11.5 months - December 15 2023-Nov 30 2024**
In November alone, the team addressed 472 incidents, providing vital care and support to visitors, students, residents, and rough sleepers. Whether helping individuals in need, answering queries, or ensuring people get home safely, the service continues to prove its value to Worcester’s community.
Expanding Provision for Worcester
In addition to its evening operations, Safe Space introduced daytime support, offering services five days a week. This expansion demonstrates the growing demand for the service and its ability to adapt to the needs of the city.
Supporting Events and Partnerships
Safe Space is also deployed during major city events. For example, the team will be out on New Year’s Eve to support local businesses during their busiest period, ensuring Worcester remains a welcoming and safe destination for all.
Born from Purple Flag Success
Safe Space originated as part of Worcester’s successful Purple Flag accreditation, which recognises excellence in the management of evening and night-time economies. Now in its third year of accreditation, the Purple Flag initiative—led by Worcester BID—continues to bring city partners together to strengthen Worcester’s reputation and support its growth.
Looking Ahead
As awareness of Safe Space grows, so does its use. With its ongoing development, the service will continue to play a vital role in supporting Worcester’s residents and visitors. Looking to the future, we aim to:
- Expand our provision.
- Support more city-wide initiatives.
- Continue helping individuals in need, ensuring Worcester remains a safe, thriving city.
- Continue supporting The University of Worcester Paramedic Students with placements to assist with providing real world hours and experience onboard Safe Space.
Whether you’re a student, a visitor, a resident, or someone experiencing rough sleeping, Safe Space is here to support you.
We look forward to continuing our services for the community as we enter our second year of operation in 2025.
5 Festive Events to Enjoy This December in Worcester
The festive season is in full swing, and Worcester is brimming with events to help you get into the holiday spirit. Here are five not-to-miss activities happening this December:
- Festive Tudor Crafts at Greyfriars House and Garden – Today!
Step back in time and experience Christmas the Tudor way at Greyfriars House and Garden. Today, join the Lypett Household of Tudor reenactors as they bring history to life with traditional festive crafts. This is a perfect opportunity to learn and participate in how Christmas was celebrated centuries ago. Don’t miss it—doors open at 10:30am, and activities run throughout the day. - Become a Christmas Elf at Worcester City Art Gallery and Museum
Channel your inner elf and create your very own Christmas gift at this family-friendly workshop on December 15. Whether for a loved one or to add a personal touch to your holiday traditions, this event is a great way to make memories while crafting something special. Find details at https://bit.ly/giftingartworkshop. - Laugh Your Socks Off at the Christmas Comedy Club
Huntingdon Hall is bringing the laughs this December with their Christmas Comedy Club. Featuring top-notch comedians Jon Wagstaffe, Louise Leigh, Stella Graham, and Mike Cox, this event is sure to bring the house down. Get your tickets now and enjoy a night of festive hilarity. Learn more at www.worcestertheatres.co.uk. - Jazz Up Your December with Calypso Moon
Head to St Swithins Church for a mesmerising jazz concert with the all-female band Calypso Moon. Known for their fresh and playful renditions, they’re making waves in the UK jazz scene. A perfect night out for music lovers. For tickets and information, visit www.worcesterstswithuns.org. - Take the Worcester BID Christmas Window Trail
Explore the city and enjoy the 70 beautifully decorated shop windows as part of Worcester BID's free Christmas Window Trail. Pick up a map at the Worcester Tourist Information Centre or download it online at www.worcesterbid.com. It’s a great way to get some fresh air and discover festive creativity across town.
Get your calendars ready and make this December one to remember in Worcester!
Support Local: The Magic of Shopping Small This Holiday Season
Join the celebration of small business Saturday!
As the festive season lights up Worcester’s streets, there’s no better time to celebrate the soul of our city—its small businesses. With Small Business Saturday just around the corner, Worcester BID is encouraging everyone to make a conscious effort to shop local and support the amazing entrepreneurs who make our city unique.
Shopping locally isn’t just about ticking items off your holiday gift list; it’s about giving back to your community. For every pound spent at an independent retailer, a significant portion stays within the local economy, helping to create jobs and sustain vibrant high streets. Your purchase at an independent shop directly supports the livelihoods of Worcester’s talented small business owners, helping them grow and stay on our High Street for us to enjoy.
Did you know that research on spending by local authorities shows that when we shop locally, for every £1 spent with a small business, around 63p remains in the local economy(!), helping to keep our city moving?
This year, Worcester is brimming with opportunities to find truly special gifts. From jewellery and bespoke homeware to delicious treats made with local i
ngredients, our city’s independent shops and markets offer a treasure trove of unique finds. By shopping small on Small Business Saturday, you’re not just finding items to gift something one-of-a-kind—you’re supporting your community.
Small Business Saturday, taking place tomorrow, is the perfect time to show your support. Whether you’re visiting one of Worcester’s cosy cafes, picking up a special decoration, or treating a loved one to a gift voucher from a local business, every purchase makes a difference.
Worcester BID encourages you to share your shopping experiences using the hashtag #SmallBizSatUK. Let’s spread the word and inspire others to do the same!
Help us this Small Business Saturday to support Worcester’s independent businesses!
Discover lots of local businesses on our Instagram @worcesterbid.
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How can I get my business involved?
This Saturday, 7 December, Small Business Saturday is your chance to shine! It’s a nationwide celebration of the amazing small businesses that are the backbone of our local economy—just like yours.
By participating, you can:
- Attract more customers who are looking to shop locally.
- Showcase your unique products or services as part of a vibrant, city-wide campaign.
- Strengthen the local community, as every pound spent locally keeps 63p circulating in Worcester’s economy.
How to get involved:
- Promote your business – Let your customers know about your offers or special events this Saturday.
- Use the hashtag #SmallBizSatUK – Join the conversation online and share what makes your business unique.
- Collaborate with other businesses – Create joint promotions or experiences to draw in more visitors.
- Feature your business on our Instagram @worcesterbid – Tag us, and we’ll help share your story!
Need ideas or support? Visit Small Business Saturday UK for inspiration and resources or press below to download a marketing pack.
DOWNLOAD MY MARKETING PACK
Maneki Ramen Launches Crowdfunder to Bring Award-Winning Japanese Cuisine to Birmingham’s Jewellery Quarter
Maneki Ramen, the beloved Japanese and ramen restaurant from the acclaimed team behind Burger Shop and The Bookshop Hereford, is on the verge of an exciting new chapter. They’ve launched a Crowdfunder campaign to open their second site in Birmingham’s iconic Jewellery Quarter, bringing their award-winning dishes to a larger audience and creating a new neighbourhood hotspot for Japanese cuisine lovers.
The campaign, which launched last week, has already made waves, raising an impressive 30% of its target. Even legendary food critic Jay Rayner highlighted it in his column in The Guardian, boosting its momentum. The Crowdfunder is packed with enticing rewards, including exclusive experiences with world-renowned chefs and 150%-value gift cards that make for perfect Christmas presents for Maneki Ramen fans.
A Community-Centered Approach
Maneki Ramen’s co-owner Pete Dovaston shared his excitement about expanding to Birmingham:
“We’re thrilled to create a neighbourhood restaurant in the Jewellery Quarter. It’s a chance to bring our award-winning dishes to a bigger audience and immerse ourselves in Birmingham’s vibrant food scene. This new space will be a reflection of our passion for crafting incredible ramen and Japanese-inspired dishes while connecting with the local community.”
The team chose Crowdfunder as the platform to bring their vision to life, inspired by the success of their community-focused approach in Worcester. Co-owner Dorian Kirk explained:
“Crowdfunder felt like the perfect fit. We’ve embedded ourselves into the Worcester community and knew it was essential to replicate that connection in Birmingham. This platform allows us to engage with our customers directly, giving them a stake in building something truly special.”
A Taste of What’s to Come
Fans eager to get a preview of Maneki Ramen’s award-winning menu can head to Birmingham’s famous Digbeth Dining Club at Herbert’s Yard on Thursday, 5th December. In an innovative twist, visitors can pay for their food with a pledge to the Crowdfunder, offering a chance to enjoy Maneki Ramen’s signature flavours while supporting their new venture.
With some rewards already selling out, now is the time to visit the Crowdfunder page, snap up a once-in-a-lifetime experience, and help make this exciting new space a reality. Maneki Ramen is poised to bring something truly unique to Birmingham, and the community’s support will play a vital role in shaping its future.
Get involved and pledge your support today—together, we can make this new neighbourhood Japanese restaurant a staple in Birmingham’s Jewellery Quarter.
CHECK OUT THE CAMPAIGN HERE!
Worcester Wolves | 10% Off
10% OFF
10% OFF all Worcester Wolves home games up to January 31st 2025
Worcester Bid Card Members can claim a 10% discount on game tickets!
T&C’s: Tickets need to be purchased in person at the University of Worcester Arena upon arrival to the game. (Cannot be bought online, discount is only applicable when purchasing in person when/after doors open upon presenting a valid 4 Member 4 More Card. Tickets cannot be bought in advance.)
AVAILABLE AT
Worcester Wolves Professional Basketball Club, University of Worcester Arena, Hylton Road, Worcester, WR2 5JN
The Victorian Christmas Fayre comes to Worcester City Art Gallery & Museum
Christmas Craft Fair 29 November – 1 December
Worcester City Art Gallery & Museum is joining in with Worcester’s popular Victorian Fayre by hosting a Christmas Craft Fair at the Foregate Street gallery, showcasing a wide variety of crafts to purchase from some of the best craft makers in the region.
A sumptuous and colourful range of jewellery, ceramics, glassware, textiles and artisan foods will be on sale, with different makers exhibiting across the three days.
Art Gallery & Museum Events Officer Tracey Ayre says: "We are delighted to be joining in with the Victorian Christmas Fayre by hosting a celebration of craft with many different makers on show all so talented and producing beautiful wares. It is ideal if you are looking for unique Christmas gifts, and being situated just five minutes’ walk from the High Street we hope visitors to the Victorian Fayre will come and visit us and shop for that special something."
Visitors to the Craft Fair can also enjoy traditional festive music from choirs including local favourites GRVIII Men In Harmony, and Got 2 Sing. They can browse the fabulous Museum Shop which has an excellent range of Christmas cards and gifts to suit all pockets and enjoy seasonal treats in Little Al’s Kitchen at the Balcony Cafe. The annual colourful exhibition by Worcester Society of Artists is also open.
The Christmas Craft Fair is on at Worcester City Art Gallery & Museum on Friday 29 and Saturday 30 November 10am – 4pm, and Sunday 1 December 10am – 3pm. Entry is free.
For more information including Christmas opening times please see www.museumsworcestershire.org.uk or call 01905 25371.
Worcester Christmas Window Art Is Back for 2024! #takethetrail
✨It’s time to get festive and take our free Window Trail! Download the map and follow the trail to discover magical art across the city ✨
WANT TO GO DIGITAL? PRESS HERE TO DOWNLOAD THE WINDOW TRAIL MAP.
OR, PICK UP A MAP AT THE TOURIST INFORMATION CENTRE (LOCATED AT THE GUILDHALL) FROM 29/11/24!
Please note: Location 26 will have completed artwork shortly. This location is currently undergoing work.
Be a Holiday Hero: Help Spread Joy Locally with the 'Under the Tree' Gift Drive
This Christmas, Worcester Business Improvement District (BID) and gift drive partner, Worcester Cathedral, invite businesses and residents to join the ‘Under the Tree’ Gift Drive—a heartwarming initiative designed to bring joy to local children and much-needed items to rough sleepers, collecting between the 23rd of November and 16th of December. With the support of Worcester’s vibrant business community and local charities ready to distribute donations, this campaign aims to spread smiles and share kindness throughout the festive season.
The ‘Under the Tree’ Gift Drive is a collaborative effort in partnership with Kinship and Maggs Day Centre, two remarkable, local charities dedicated to supporting vulnerable children and adults in Worcester. Every donation helps ensure that no one feels left out during the holiday season.
Sam McCarthy, CEO of Worcester BID, emphasised that the goal of this campaign is to bring smiles and essential items to people in our local area who are in need this December. “Every year thousands come to view the sparkling trees within the Cathedral cloisters bringing delight to visitors, however for many Christmas isn’t full of joy with eyes lighting up on Christmas morning. This year think about how we as a community can change what’s under the tree for many this year. Instead of Secret Santa with your colleagues, why not be a Secret Santa for a child in need who would be over the moon to receive a gift this Christmas or to support someone who has found themselves in a troubled position of rough sleeping, bring them warmth and essentials to help their day to day lives.”
Support Children in Need Through Kinship:
Donations for children will be distributed to kids facing challenging circumstances, such as those in care or emergency housing. These gifts can bring a sense of normality and joy to children experiencing a difficult time, creating a special day no matter where.
Provide Essential Items to Rough Sleepers Through Maggs:
Rough sleepers often face harsh conditions during the winter. Maggs Day Centre will distribute donated items to help provide warmth, comfort, and dignity to those without a home this Christmas.
How Can Your Business Can Help?
Instead of traditional gift exchanges or office Secret Santa activities, businesses are encouraged to organise a donation drive. By reimagining workplace festive gifting traditions, you can make a meaningful local impact and show support for the Worcester community.
Convenient Donation Points Across Worcester:
Drop off your contributions at one of the designated locations, making it easy for businesses, employees, and residents to participate.
To Donate a children’s gift (Children’s Gifts will be distributed to Kinship):
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- Worcester Cathedral (8 College Yard: (Monday-Friday 10am-4pm at the welcome desk))
- Barclays Bank (54 High Street)
- The Studio (9 Trinity Street)
- Howden Insurance (gifts donated here will go to Cash for Kids)
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To give a gift to rough sleepers (Gifts are distributed to Maggs):
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- The Cardinal’s Hat (31 Friar Street)
- Maggs (59-60 The Tything)
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What to Donate:
- For children, consider toys, books, and games that can bring cheer.
- For rough sleepers, practical items like warm clothing, blankets, toiletries, and non-perishable food are ideal. Find a helpful list of Maggs much-needed items at https://bit.ly/MaggsGifting.
Learn More About the Charities:
Visit the links below to discover more about how Kinship and Maggs are making a difference in our community:
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- Learn More About Kinship at www.kinshipcarersuk.com.
- Learn More About Maggs at www.maggsdaycentre.co.uk.
With the combined efforts of Worcester’s businesses, charities, and residents, the ‘Under the Tree’ Gift Drive is set to make this Christmas unforgettable for many. Together, we can turn small gestures into big smiles and ensure that everyone feels the warmth of the festive season.
So, join us in spreading joy locally this Christmas and become a holiday hero by donating to one of the local drop-off points between the 23rd of November and the 16th of December.
Download the brand pack here to get started on social media and spread the word about your involvement with the gift drive!
Christmas is coming to Worcester early!
As the Christmas season approaches, it’s hard to believe that it is already November! Here is what you can look forward to in Worcester leading up to Christmas 2024, so you don’t miss out on any festive fun. Check out our handy Event Guide!
5 FREE Upcoming Festive Events:
1. Christmas Light Switch-On
Join us for the Christmas Light Switch-On in Cathedral Square on Saturday, 23rd November, from 4:00 PM to 6:30 PM. Hosted by BBC Hereford and Worcester, this event will feature a special visit from Santa Claus, who will help illuminate Worcester for the festive season!
2. The Hive Christmas Fayre
Discover unique gifts at The Hive Christmas Fayre on Saturday, 7th December, from 10:00 AM to 3:00 PM. Support local artisans and find the perfect holiday presents in Worcester's beautiful golden library.
3. Visits from Father Christmas
Look out for Father Christmas making appearances around Worcester as we count down to the big day! Don't miss the chance to meet Santa in Toytown at Crowngate Shopping Centre for fun selfies with your little ones. For more information, visit www.facebook.com/crowngateshopping.
4. Victorian Christmas Fayre
Experience Worcester’s annual Victorian Christmas Fayre, which runs from 28th November to 1st December. This cherished tradition features nearly 200 stallholders dressed in authentic Victorian attire. Browse a variety of handcrafted goods, local treats, and unique gifts while enjoying street performers, stilt walkers, and the charm of a traditional funfair. More details can be found at worcesterchristmasfayre.co.uk. This is an event you won’t want to miss!
5. Worcester Cathedral’s Christmas Tree Festival
Visit the Christmas Tree Festival at Worcester Cathedral from 5th December to 6th January. Enjoy a stunning display of trees decorated by local charities, businesses, and organisations—a truly heartwarming sight. For opening hours, please check worcestercathedral.org.uk.
For full information on any of the events, please visit each venue's website to ensure you have the most up-to-date details before attending.
Make Worcester Your 2024 Christmas Destination!
For more festive inspiration, follow us at @worcesterbid.
Worcester’s Commandery Celebrates National ‘Welcome’ Award
The Commandery is celebrating after being named among the Best in Britain by Visit England, the national tourist board for England.
72 English attractions were given an award from Visit England to celebrate their excellence. Five categories were on offer: Welcome, Quality Food and Drink, Hidden Gem, Best Told Story, and the Gold award for overall experience.
The Commandery, in Sidbury, Worcester, won the ‘Welcome’ award and was praised for its welcoming environment. The accolade celebrates the high-quality experience offered to visitors to the historic site.
Built on the site of an early medieval chapel, The Commandery has been a monastic hospital, family home, Royalist Civil War headquarters, a college for the blind, and housed the Littlebury Printworks, before becoming today’s museum revealing significant stories of Worcester’s history. A magnificent medieval great hall, a death mask of Oliver Cromwell, walled gardens, and fifteenth-century wall paintings are just some of the highlights.
The building also regularly hosts events and activities for all.
Andrew Stoke, director of Visit England, said: "These accolades highlight the wonderful visitor experiences provided by English attractions, from the warmest of welcomes to amazing food and drink, and from great storytelling to outstanding customer service.
"Our tourism businesses are the bedrock of our industry and it is wonderful to highlight and celebrate the fantastic service and experiences they give visitors time after time."
Rachel Robinson, Museum Manager at The Commandery, said, “We are so pleased to receive the ‘Welcome’ Visitor Attraction Accolade for The Commandery. This award is a tribute to our fabulous team and a recognition of the excellent welcome they provide to all visitors.”
To find out more about The Commandery and to plan a visit, see www.museumsworcestershire.org.uk
‘Calling all the ladies’ - Museum of Royal Worcester launches after-hours mulled wine paint-a-pot event
The Museum of Royal Worcester is opening the doors to its ceramic studio after-hours for the first time. New museum director, Kate, Travers will be hosting a sociable creative evening of pottery painting, mulled wine and mince pies on Friday 8 November, 4pm-8pm. The after-hours event is an opportunity for women to get together with colleagues or friends and create unique personalised presents or treats, inspired by the Museum’s collections. All pots will be glazed and fired in time for Christmas. There will also be a raffle and a bar open on the night.
Kate Travers, museum director, said: “We’re calling all the ladies to start the festive season by painting pots after hours and having fun. It’s a great opportunity to meet up with other Worcestershire ladies over a mulled wine and enjoy a memorable creative evening.”
She added: “As an independent charity, it costs £600 per day to care for and celebrate Worcester’s porcelain heritage through our year round creative programme. Monies raised from the evening will go towards our work connecting local communities with ‘The Porcelain’s’ vibrant design heritage.”
The museum is hosting two sessions, 4pm-6pm for women who can get out of work early and 6pm – 8pm, for those who prefer to come along after the office. Tickets cost £30 per person for the event, which includes a mulled wine and mince pies and choice from a wide range of ceramics; from mugs, bowls, espresso cups, and sushi dishes to coasters and flowerpots. Participants can also upgrade on the night and ‘go large’ with butter dishes, vases and pet bowls, or the ever popular Campervan trinket dishes.
Samantha McCarthy, chief executive of Worcester BID said: “It’s fantastic to see an event that celebrates Worcester’s vibrant crafting history in such a hands-on way. This event allows our business community and local women to come together and enjoy an evening painting ceramics. The community spirit in Worcester is something we wholeheartedly champion at Worcester BID in our initiatives, and it truly shines through in the work of the Museum of Royal Worcester.”
The Museum shop will be open with 10% off to help with festive shopping savings, from unique pendants, ear-rings and cufflinks made out of Worcester porcelain, to food and drink inspired books, kimonos and scarves inspired by the collection and even a new range of six handmade sustainable Christmas crackers which use stunning designs from the Museum’s archive.
For more information and booking, please visit www.museumofroyalworcester.org/whats-on
The Entertainer reveals the top toys for Christmas 2024!
From interactive pets to blasters - The Entertainer reveals the top toys for Christmas
As the most wonderful time of the year approaches, the UK’s largest independent toy retailer, The Entertainer, has announced its top toy predictions for Christmas 2024.
The toyshop’s highly-anticipated list contains a mix of 12 exciting and educational toys suiting all budgets and offering affordable joy, with prices from £8 to £64.99.
From interactive pets and snuggly toys to racetracks and blasters, the predictions feature gifts for children of all ages this Christmas.
The Entertainer’s top toy picks for Christmas 2024:
- Gold Fugglers – exclusive to The Entertainer, £8 (available now)
- Totally Tracks Loop Race Track, £12.50 (available now)
- Early Learning Centre Wooden Little Town Figure of Eight Playset – exclusive to The Entertainer, was £34.99 now £14.99 (available now)
- Bluey's Escape Convertible Playset - exclusive to The Entertainer, £19.99 (available now)
- Disney Lilo & Stitch Crack Me Up Interactive Soft Toy, £25.00 (available now)
- Happyland Limited Edition Gold London Bus, to mark Early Learning Centre’s 50th anniversary, £27.99 (available now)
- Despicable Me 4 The Ultimate Fart Blaster, £29.99 (available now)
- Hot Wheels Power Shift Motorised Raceway Playset – exclusive to The Entertainer, was £59.99 now £29.99 (available now)
- Pets Alive Mama Duck Surprise Electronic Pet by ZURU, £29.99 (available from 09.10.24)
- Disney Bitzee Interactive Pet, £39.99 (available now)
- BeyBlade Extreme Playset, was £44.99 now £35.99 (available now)
- Hatchimals Alive! Mystery Hatch Pufficorn Electronic Pet, £64.99 (available now)
Steve Pearson, Head of Buying at The Entertainer, said:
“After months of research and testing, we’re delighted to reveal the toys we expect will be on every letter to Santa this year.
“From exclusive toys such as Bluey’s convertible car and the Hot Wheels Power Shift Motorised Raceway Playset; to the interactive fun of Hatchimals and Pets Alive Mama Duck Surprise and the hilarious Despicable Me 4 Fart Blaster; we're sure this year’s picks will be popular with all families.
“At The Entertainer, we want to offer affordable joy so our top toys for Christmas, and wider ranges, include great value toys with lots of play content that inspire wonder and imagination. We’re confident that each of this year’s handpicked 12 predictions offers something different for every child, and every budget.”
In addition to the top toy picks, The Entertainer offers thousands of great value toys and gifts available for the festive season, with more than 1,200 products under just £10. The toyshop also offers a personalised present finder online, to help shoppers find the perfect gift.
Discover The Entertainer’s full range of Christmas toys and games in-store and online at www.thetoyshop.com.
The Worcester Victorian Christmas Fayre is back for 2024!
Worcester's annual Victorian Fayre is back for 2024
To learn more about trading during the Fayer, please read the October Business letter for Victorian Fayre from Worcester City Council by pressing the underlined text.
Independent surveys have shown that the Fayre benefits the whole county of Worcestershire in a variety of ways and contributes an additional boost to the economy of more than £7.3 million a year through additional visitors, overnight stays, and spend in local businesses.
We recognise that the Fayre is an important event to many people, and a key tradition in Worcester’s Christmas calendar, attracting over 125,000 visitors to the city over the four days.
Cotswold Markets Ltd will once again be managing the market, which will include festive wooden chalets, and have promised Victorian dress, local producers and Fayre favourites alongside new traders.
The Victorian Fayre is taking place this festive season between the 28th of November and 1st of December
Who's excited?!
Discover more at https://www.worcesterchristmasfayre.co.uk/
A NEW business is making a splash in Worcester
A new business is making a splash in Worcester! Splasherist, located at 2 New Street, is a fresh addition to the city’s creative landscape. This immersive art studio is a partnership between Oliva Gawad, Bernadett Huszti and Laslo Megysei, offers the chance for people of all ages to explore their artistic side through painting techniques that prioritise fun and freedom. Catering to individuals, families, and corporate groups, Splasherist hosts sessions for up to 15 people and promises a one-of-a-kind experience. Children aged 5-16 can join in too, making it a perfect family activity where everyone leaves with their own artwork.
“The Splasherist Team is so excited to join the many other independent businesses in the Historic City of Worcester! Over the years we've seen art thrive in the local community, and we wanted to get involved and encourage others to do so as well. Whether it's to destress or have some fun, we welcome everyone to come and make a beautiful mess in our studio! Enjoy splashing, spraying and pouring paint, without any rules or guidelines; In fact, we encourage you to paint the walls and each other! We aim to motivate others to use their emotions constructively, whatever they may be feeling, by making a unique piece of artwork that can be cherished forever. It's also a wonderful way of bringing people together and celebrating those special moments. This experience is open to those of all ages (5+) and abilities, as anyone can become a Splasherist!”
The team will also be introducing Splash & Dance on November 15th, a high-energy workshop where participants can use glow-in-the-dark and neon paints to create art inspired by music and movement. Led by the team, this transformative experience invites you to swirl and splash colours while dancing to the rhythm of your soul under UV lighting. It’s fun, freeing, and sure to make you laugh along the way.
Splasherist is now taking bookings for the festive season, including work parties, VIP workshops, and they even offer vouchers for those hard-to-shop-for loved ones.
Worcester BID is delighted to see Splasherist bringing something truly unique to the city's vibrant cultural scene. So, whether you want to unleash some rage and splash away, or discover some uninhibited painting styles where mess isn’t a problem, the team is looking forward to welcoming you.
You can find out more about the new venue on their website at https://splasherist.com/worcester or on Instagram @splasheristworcester!
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Discover more with the Worcester BID Members Card
Do you or someone you know work for a business in Worcester City Centre? If so, they could be entitled to exclusive savings across the city!
To show appreciation for the dedicated staff at our member businesses, we’ve launched a special discount card designed specifically for those who work hard to keep our city vibrant and our local business community thriving.
These cards have already been distributed to employees across the city, offering fantastic discounts and helping boost trade during the week. The discounts cover a wide range of categories, including food and drink, shopping, activities, beauty treatments, and services – there’s even a dentist offering savings! It’s been fantastic to see people discovering new venues they hadn’t visited before, thanks to the members' card.
Joining the city centre workforce for Christmas? What better way to celebrate than by using your new BID Members card during the festive season!
If you're not among those eligible for the card, don’t worry – there’s something for you too!
PureGym Worcester is offering a limited-time deal with 50% off the first three months of membership until January, plus no joining fee! Another bonus, Pure Gym is a 24/7 accessible gym, the perfect fitness option for those with ever-busy lives. Make the most of this offer and level up your fitness routine by visiting their website at www.puregym.com and using the code SAVEHALF at signup.
For more details, visit us at www.worcesterbid.com and follow us on social media: @worcesterbid on Facebook, Twitter, and LinkedIn, and @makeitworc on Instagram and TikTok.
Remarkable Commerce Celebrations in the City
November 1st will see the milestone of 40 years of Body Shop in Worcester!
Amanda Willis from Body Shop in Chapel Walk said "I have been with the store since the beginning, and two other employees have been here for over 38 years each, while another has been here for nearly 15 years! It truly shows how much we love our store."
The Body Shop is the perfect place to find Christmas gifts or treat yourself. Did you know that they even have a refill station where you can bring your empty aluminium Body Shop container and ask a friendly team member to fill it up with your favourite refillable hair care, shower gel, or hand wash? Keep on bringing it back for more, and you even get some extra product for your good eco-deed, as each refill contains an additional 50ml of product for free!
M&M Meats, situated on St. Swithin’s Street, is a local, family-owned business established 40 years ago. They have been in their current city-centre location for 20 years and are still going strong!
Did you know that M&M Meats makes their own sausages with a variety of delicious flavours to choose from? All their meat is locally sourced whenever possible, and they offer a wide range of beef, pork, lamb, poultry, and game. When you shop at M&M Meats, you are truly supporting local.
Staying on the topic of culinary delights, Peter Cooks Bread has just been awarded Best Bakery in the West Midlands at the UK National Bakery Awards! This is an impressive feat as the West Midlands covers around 3 million residents and 13,000 KM2: that’s a lot of potential bakeries to compete with!
Peter Cooks Bread produces the majority of its pastries, breads, and other delicious baked goods by hand, crafted by skilled bakers. From Cinnamon Buns to Poached Pear and Perry Sourdoughs, everything is as fresh as it can get. You can find your perfect bake at 3 The Hopmarket, Worcester.
It appears that 2024 is bringing forth a year of remarkable awards and milestones for the city and its businesses. Please continue to support your local high street and city centre by making in-person purchases to ensure the ongoing success of our county's commerce and community hub, Worcester.
Worcester is #Open4Business.
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What Would Happen If Worcester Lost BID's Leadership and Investment?
The potential loss of the Worcester Business Improvement District (BID) could have a significant impact on the city’s businesses, residents, and the wider community. For nearly 15 years, Worcester BID has been a crucial part of city leadership, spearheading initiatives that have enhanced the city’s vibrancy and safety. In the past five years alone, the BID’s contributions have become even more vital. As Worcester BID CEO Samantha McCarthy stated, “We hope to continue this great work for another five years with a resounding YES.”
As Worcester continues to grow, BID leadership is more critical than ever. Losing the organisation would not only impact businesses but have far-reaching effects across the city. The BID has introduced innovative projects like the Safe Space and Safer Streets Team, while injecting over £6 million into the local economy, all without additional cost to taxpayers. The absence of such efforts would leave a noticeable gap in Worcester’s landscape.
Indirect Benefits of BID Initiatives
One of Worcester BID’s key strengths lies in the indirect benefits it provides. Seasonal floral displays and aerial city shows have become iconic features of Worcester’s charm, enhancing the city’s appeal to tourists and elevating its profile on social media. These initiatives have not only beautified the city but also helped position Worcester as a cultural and economic destination.
The Safe Space initiative has boosted consumer confidence, reassuring residents and visitors alike that Worcester is a safe place. This has been particularly important for parents sending their children to university in the city. Moreover, the BID’s partnership with the University of Worcester has provided real-world placements for paramedic students, making Worcester an attractive option for students.
Enhanced Services and Business Support
Beyond aesthetics, Worcester BID has made significant improvements to local services. It has helped integrate a radio system connecting local businesses with CCTV, West Mercia Police, and Safer Streets Officers, enhancing crime reduction efforts. This has made the city a safer place for both businesses and residents.
Additionally, through effective lobbying, Worcester BID secured over £100,000 in 2023 to fund city infrastructure projects. These enhancements have made Worcester a more appealing location for new businesses, boosting job creation and supporting the local economy.
The BID’s marketing efforts have also helped establish Worcester as a prime location for entrepreneurs. Worcester's vacancy rate remains below regional averages, while the city boasts an impressive independent business rate of 67.5%. This highlights the BID’s role in fostering a unique, thriving city.
The Role of BID in Building Community
At its core, Worcester BID strives to create a thriving, connected community. It provides a platform for local businesses to collaborate and work towards shared goals, ensuring that the city remains a dynamic and appealing place to live, work, and visit.
As the BID’s future hangs in the balance as it goes to vote next month within the business community, the potential loss of its leadership and investment threatens the progress made over the past 15 years.
Without Worcester BID, the city risks losing not only key services but also a vision for a stronger, more united future one that the community cannot afford to lose.
Find out more at www.worcesterbid.com
Autumns Approaching: Staying safe as the nights get darker
As autumn approaches and we leave behind the sunny summer evenings, it's time to consider the darker evenings and make sure you feel safe getting and leaving work and using the city.
Safe Space Worcester is available to help every Wednesday, Friday and Saturday night to help if you find you need it. No matter how small. No judgement.
There are also 'Safe Places' dotted all over the town centre ready to give you a safe space to wait, help to call someone or a quiet moment away from the crowds. If you need help, the map below shows you your local Safe Spaces. These are great places to go in the day time too.
Save this map to your phone for a helpful reminder of where is registered as a Safe Space, or look out for a window sticker.
They look like this!
We also have a super helpful directory of services on our website, where you can find the best contact from local providers for you or a loved one.
Press here to find out more: Service Directory: Support for Recovery in Worcestershire - Worcester BID
What Worcester Could Lose Without the BID
In March this year, Worcester BID reached out to the community, keen to hear directly from its membership, the local business community. The feedback was clear: safer streets, a vibrant city centre, and support for business skills and staff retention are crucial. However, without Worcester BID, the essential services and initiatives that work towards a better livelier city could disappear, leaving a significant void that statutory services cannot fill.
Worcester BID plays a pivotal role in ensuring the safety and vibrancy of our city. Without it, the initiatives that contribute to safer streets would be at risk. This includes the Worcester Safe Space and team, Safer Streets Officers, and the CityNet Radio System that connects retailers to CCTV and Police. Regular Safer City meetings, youth support to reduce ASB in the city through The BASE Youth Hub and plans to reduce anti-social behaviour would all face termination.
The aesthetic appeal of Worcester would also suffer if these enhancements were not in place. The festive lighting adds a magical touch to the city during the Christmas holidays, and the creative aerial displays during summer, window art, planters, planting upkeep, and public art installations are all funded, organised, and supported by Worcester BID. These improvements make Worcester not just a place to shop, and do business, but a destination in itself. Many people share selfies and photographs of the installations on social media, creating a buzz and inspiring others to book long weekends in the city. Businesses have also reported that dwell time is up, as well as artwork providing a reduction in graffiti tagging.
Moreover, Worcester BID serves as a strong, business-focused voice, advocating for the city and its businesses. From securing external grants to leading on city accreditations, Worcester BID plays a crucial role in attracting foot traffic and investment. It is also a key stakeholder in shaping the future of the High Street, ensuring that the needs of local businesses are at the forefront of development plans.
Promotion is another area where Worcester BID excels. The city’s presence in national and local press, on television, and across social media platforms would diminish without their efforts. Business filming, professional photography, and city trails that draw visitors and locals alike would also be lost.
Finally, Worcester BID provides invaluable support to businesses in retaining employees. Through compliance training, management development skills, customer service training, social media skills workshops and more, Worcester BID helps local businesses gain invaluable skills. They also offer employee discounts, and local discounted parking schemes, and provide confidential welfare support via the Safe Space initiative.
In summary, Worcester BID is more than just a business improvement district; it works to connect the City’s services with its business community, working to provide safer streets, stronger communities, and a thriving Worcester. Without it, the city stands to lose far more than just a few services. For more information on Worcester BID, please explore www.worcesterbid.com.
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ESCAPE HUNT WORCESTER BOOKINGS NOW OPEN
Escape Hunt Worcester has opened bookings for their unmissable escape rooms and outdoor experiences, as they set to open their doors on Friday 6th September.
Located in Cathedral Plaza shopping centre, Worcester’s most exciting new attraction will offer epic immersive adventures as well as unique party packages, that cater for birthdays, hen, stag, corporate events and Christmas parties.
Guests will be transported to exciting new worlds as they take on thrilling 5* escape rooms, where they can capture the magical lamp in Aladdin and The Magic Vault, return a stolen amulet in Curse of the Pharaoh, and take on the King of Vampires in the brand-new game Dracula.
Epic outdoor adventures will also be available including the brand-new City Hunt game Vampire Hunters, as well as Time Cops and Return to Wonderland.
Escape Hunt CEO Richard Harpham commented, ‘We’re thrilled to announce bookings are open, and that we’ll be bringing the magic of our immersive entertainment to Worcester. Some of our most popular escape rooms will be opening at the venue including our brand-new games Dracula and Vampire Hunters and we couldn’t be more excited!’
Escape rooms are suitable for ages 8+ and City Hunt adventures are suitable for all ages with under 8’s go free. Prices start from just £25 per person.
To book your experience for Worcester, head to the link HERE.
You can find Escape Hunt at Unit 2, 6 High St Cathedral Square Worcester, WR1 2BY.
Twitter: EscapeHuntUK
Facebook: EscapeHuntWorcester
Instagram: EscapeHuntUK
What would happen if we lost Worcester BID's leadership and investment?
"Worcester BID has been part of city leadership for nearly 15 years. In the past 5 years, significant changes have been made, resulting in real improvements in the City of Worcester for its residents, business owners, and workers. We hope to continue this great work for another 5 with a resounding YES"
~ Samantha McCarthy, Worcester BID CEO
As Worcester continues to grow and evolve, the role of the Worcester Business Improvement District (BID) has never been more critical. The potential loss of Worcester BID would have far-reaching consequences, not just for businesses but for the entire community. Through innovative projects such as Safe Space and Safer Streets Team and strategic partnerships, Worcester BID has significantly contributed to the vibrancy and safety of our city; a contribution totalling over 6 million pounds of investment directly back into the city. The absence of such initiatives would undoubtedly be felt across all sectors.
Indirect Benefits of Our Work
One of the key strengths of Worcester BID lies in the indirect benefits it provides to the city. Seasonal floral displays enhance our space whilst City aerial displays have become a hallmark of Worcester’s charm, shared widely on social media, drawing both locals and tourists alike. These visually stunning additions brighten the cityscape and attract media attention, putting Worcester on the map as a destination worth visiting.
Initiatives like Safe Space Worcester increase consumer confidence, ensuring that the city stays a safe and welcoming environment for all and providing parents with an extra level of security when sending children off to university, or choosing a place to live. Worcester BID's new partnership with The University of Worcester has also added extra reason for future paramedics to choose Worcester with the provision of real-world placements in the City.
Benefits to Services and Clients
Worcester BID’s impact extends beyond the visible enhancements to the city. By providing extra investment, the BID has enabled local service upgrades, such as by adding a connective radio system between CCTV, West Merica Police, Safer Streets Officers and local businesses, resulting in a better experience for business owners and improved crime reduction strategies. Through effective lobbying, the BID has secured funding and resources that contribute to a stronger city infrastructure; in 2023, over £100,000 of added income from grants was injected into projects to benefit the City. This, in turn, makes Worcester an attractive location for new businesses, creates job opportunities, and develops a stronger City to attract new residents to choose Worcester to make home.
Moreover, the BID’s efforts in marketing the city and achieving national accolades have provided a compelling reason for entrepreneurs to start businesses here, whilst keeping partners accountable and moving forward by finding gaps in provisions
and developing solutions. Statistically, our current vacancy rate is below area averages, whilst our independent rate is significantly above, sitting at 67.5%, showing we have fostered and kept a unique city alive. By advancing partner collaborations, the BID has played a crucial role in shaping Worcester into a dynamic and appealing place to live, work, and visit.
What the BID Provides
At its core, Worcester BID is about creating a thriving community. It provides a platform for businesses to collaborate, share resources, and achieve common goals. The BID’s work encompasses a wide range of activities and will always aim to champion the interests of local businesses and residents.
As we look to the future, continued support for Worcester BID is essential. Without it, we risk losing the very initiatives that keep our City ticking. Worcester BID provides not just services, but a vision for a stronger, more connected community—a vision that we cannot afford to lose.
For more information, follow us on Twitter, Facebook, and LinkedIn @worcesterbid.
The Impact of Worcester BID: Strengthening Our City Together
Since its inception, Worcester BID has been at the forefront of driving positive change in our city centre. With over £6 million invested, we have worked tirelessly to enhance Worcester, increasing footfall that directly translates into additional income for local businesses. Our commitment extends beyond financial investment; it’s about creating a vibrant, connected, and safe environment for everyone who lives, works, or visits our city.
Our investment has gone far beyond enhancing the streets We have prioritised the creation of safer streets and stronger communities. Through targeted initiatives, we’ve upgraded lighting, added aerial displays that have gained national recognition on Beautiful Britain, enhanced surveillance, and collaborated closely with local law enforcement. These measures have made Worcester a more secure and welcoming place to enjoy both day and night.
Worcester BID serves as the vital connector in our city, uniting diverse sectors—retail, services, and hospitality—whilst working closely with local governance and advocating on behalf of the business community when needed. We are committed to providing ongoing support and training to local businesses, helping them thrive in an ever-changing market. Our workshops, training sessions, and one-on-one support have empowered businesses to adapt, grow, and meet the needs of their customers more effectively.
The impact on the local economy has been significant. By attracting more visitors to our city, we’ve bolstered Worcester’s reputation as a must-visit destination, having recently been recognised among the top 10 High Streets by retail experts GlobalData. Our supporting work for projects like the ‘Waddle of Worcester’ community art trail has driven footfall, with an additional ten baby BID penguins installed in shop windows and 45 colourful penguin footprints adorning windows across the city. This surge in activity has boosted sales and enhanced wayfinding in areas with limited space for large sculptures, such as New, College, and Pump Street.
Our initiatives have also strengthened Worcester’s night-time economy, transforming it into a bustling hub of activity that is both safe and welcoming. Programmes such as Safe Space support visitors and residents, making them feel secure while enjoying our venues. Creative initiatives like the Lantern Parade and Starlight have brought the community together, drawing families into the city from afternoon until the Light Switch-On, providing businesses with valuable footfall.
As the voice of Worcester, Worcester BID is proud to engage and unite our community. Our work ensures that Worcester remains a thriving, dynamic city where businesses and communities flourish by working together.
For more information about our work, follow us on Twitter, Facebook, and LinkedIn @worcesterbid.
Worcester Safe Space Partners with the University of Worcester for Training
In a thrilling new development, Worcester Safe Space has announced a collaborative initiative with the University of Worcester to offer paramedic students hands-on, real-world training. This partnership aims to enrich the educational experience of future emergency medical professionals while bolstering the city's commitment to public safety.
Operating every Friday and Saturday night, Safe Space is a vital presence in Worcester's nightlife, dedicated to ensuring the safety and well-being of residents, students, and visitors. Since its inception in December 2023, with robust support from local leaders, Worcester BID, and key stakeholders, Safe Space has not only become a cornerstone of the city’s nighttime economy but also embodies a long-term pledge to enhance nightlife safety. With funding secured for at least two years through support from the West Mercia Police and Crime Commissioner (PCC), Safe Space is set to continue its crucial role in safeguarding Worcester's evenings.
The new partnership with the University of Worcester marks a significant milestone in this initiative. The collaboration will provide paramedic students with the opportunity to gain practical experience in a dynamic, real-world setting right in the heart of Worcester City Centre. Safe Space, which handles a range of incidents each month, will now serve as a comprehensive training ground for these future paramedics, allowing them to apply their skills in a fast-paced environment.
Mark Gillett, Course Lead and Lecturer for Paramedic Science at the University of Worcester, expressed enthusiasm about the initiative: " The new placement opportunity that has been provided by Worcester BID and Safe Space, will offer student paramedics invaluable experiences. The opportunity to see and speak with a wide variety of the community will enhance their learning and ultimately patient care."
Samantha McCarthy, CEO of Worcester BID, added: “This innovative collaboration highlights Worcester’s commitment to both improving public safety and the professional development of its future which studies at Worcester University. By integrating academic training with practical experience, the partnership is set to deliver significant benefits to the students, the Safe Space initiative, and the community as a whole.”
We look forward to students beginning placements with us in the new school year, starting September alongside our dedicated medical professional Safe Space staff.
Worcester BID Enhances Daytime Economy with Extra Summer Initiatives
Worcester Business Improvement District (BID) has rolled out a series of strategic initiatives to boost the daytime economy and support local businesses during the busy summer holidays. Recognising the increased footfall and operational pressures faced by businesses during peak footfall periods, Worcester BID has extended key services and introduced new measures to ensure a safe and enjoyable environment for both residents and visitors.
One of the standout initiatives is the enhanced hours of Safe Space operation. Safe Space is typically available between 10 PM and 4 AM on Friday and Saturday evenings, but during this summer break, our Safe Space is now operational every weekday, Monday to Friday, throughout the daytime! This change aims to provide immediate assistance and support to individuals during the peak hours of city centre activity and has already dealt with many medical and welfare support cases.
In addition to Safe Space Worcester's increased availability, Worcester BID has significantly bolstered its standard city safety measures by deploying two additional Safer Streets Officers. These officers will patrol the streets from 9 am to 9 pm, offering extended coverage to deter anti-social behaviour and ensure a secure environment for shoppers and business owners. This proactive approach aims to create a safer, more welcoming atmosphere in the city centre, enhancing the overall visitor experience.
Recognising the importance of engaging younger audiences during the holidays, Worcester BID has also organised a range of youth engagement activities. These activities, available three days a week, include interactive and creative sessions such as colouring, penguin painting in celebration of the Waddle of Worcester Art Trail, and felt making. These activities are designed to keep children entertained, allowing families to enjoy all that Worcester has to offer.
Moreover, The Base will host various activities every Thursday as part of a comprehensive summer programme for 11–17-year-olds. These events contribute to a vibrant and dynamic city atmosphere, providing additional support and engagement opportunities for local businesses and visitors.
By implementing these initiatives, Worcester BID demonstrates its commitment to fostering a thriving local economy and creating a safe, enjoyable environment for everyone. The enhanced security measures and diverse range of activities not only support businesses but also enrich the community experience during the bustling summer months.
For more information on these initiatives and to stay updated on all Worcester BID activities, visit the Worcester BID website and follow us on social media @worcesterbid on Twitter and Facebook, and @makeitworc on Instagram!
Worcester's New Sound Trail Celebrates Three Choirs Festival’s Return to City
This summer, Worcester is set to enchant locals and visitors alike with a unique musical journey through the city, courtesy of the Worcester BID in collaboration with the historic Three Choirs Festival.
Running from July 27 to August 3, the Worcester Sounds Trail is an immersive experience that combines the city’s vibrant culture with its rich musical heritage. As part of the Three Choirs Festival, this trail will feature an array of performances and interactive installations throughout business locations in Worcester. There are 15 shield shapes trail stickers to find and 3 special gold ones, displaying key highlighted artists from the festival!
The Three Choirs Festival, one of the oldest classical choral music festivals in the world, dating back to 1715, returns to Worcester this year, promising an exceptional lineup of choral and orchestral performances. In conjunction with this prestigious event, the Worcester Sounds Trail aims to extend the festival's reach beyond traditional concert halls, inviting the community to explore the city's scenic spots while enjoying live music.
Visitors can expect a variety of performances from local and international artists, set against the backdrop of Worcester’s historic landmarks. Enjoy the music in the bustling city centre by taking the trail, offering a perfect blend of music and exploration, providing an engaging and dynamic way for city-goers to experience the festival's spirit.
The initiative not only celebrates Worcester's rich musical legacy with its ties to Elgar, but also supports local businesses by encouraging festivalgoers to explore shops, cafes, and restaurants along the trail. Worcester BID's efforts aim to boost the local economy while enhancing the cultural fabric of the city. Did you know that Worcester is over 67% independent?
Participants can access the trail map through the Worcester BID website or pick up guides at trail locations throughout the city, at the Three Choirs Festival Box Office or from the Tourist Information Centre located at the Guildhall.
The Worcester Sounds Trail is poised to be a musical highlight of the summer, offering a delightful fusion of music, history, and community spirit.
For more information on the Worcester Sounds Trail and the Three Choirs Festival, visit https://www.worcesterbid.com/2024/05/09/worcester-sounds-3cf/
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The Penguin Patrol is Recruiting: Worcester to welcome 100 Young Guardians
On Monday, July 29th, Worcester will see a flurry of excitement as 100 children join the Penguin Patrol at Angel Place from 12:30 PM. This event marks the beginning of a unique initiative designed to engage the city’s young residents with The Waddle of Worcester art trail and its ongoing care.
The BID Safer Streets team, in collaboration with West Mercia Police’s Safer Neighbourhood Team, will host the Penguin Patrol Event, where children will receive police-style helmets and penguin stickers. The highlight of the event will be the teaching of the ‘Waddle Drill,’ ensuring that young participants learn the best ways to treat the penguin sculptures with care and respect.
This initiative is a proud partnership between Worcester BID, West Mercia Police, and The Waddle of Worcester.
Safer Neighbourhood Inspector for Worcester, Tanya Beckett, said: “We are delighted to support our community partners at Worcester BID during St Richard’s Hospice’s Waddle of Worcester art trail this summer and give the young people of the city a chance to go out on ‘Penguin Patrol’.
Please look out for our engagement van when you bring your family along to the trail for the chance to get some fun freebies for your budding police cadets!
This summer we will also continue to be working with partners at Worcester BID, Worcester University, Worcester Street Pastors, and other key organisations to run the Safe Space providing safer nights for vulnerable individuals.
The Safe Space mobile van serves as a haven at night, offering first response first aid care, reducing the strain on the NHS in the A&E department during night-time economy hours.”
Samantha McCarthy, CEO for Worcester BID added: “We’re thrilled to launch the Penguin Patrol initiative, inviting 100 young guardians to join us in caring for The Waddle of Worcester art trail. This event embodies our community spirit and dedication to further engaging our youth in meaningful, creative projects. Together with West Mercia Police and St Richard’s Hospice, we aim to foster a sense of pride and responsibility in our young visitors and look forward to seeing the enthusiasm and care our future penguin protectors will bring to this exciting initiative!”
Sara Matthews, Business Development Manager for St Richard’s Hospice, said: “We’re delighted to have Penguin Patrollers helping to keep our huddle happy out on the streets of Worcester.
“Please treat every member of the waddle with love and care by not climbing on them or hanging off their beaks. This will ensure our giant penguins raise as much as possible for local hospice care and our chicks return to the schools and community groups who painted them in tip-top condition.
“If you see any damage or anything of concern please report it using the number on each penguin’s plinth.”
We look forward to seeing you on the 29th of July at 12:30 PM at Angel Place future penguin protectors!
Find out more and take the trail at https://waddleofworcester.co.uk/
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BID and Lightbox Partner to Launch "The Base"
This summer, the Worcester Business Improvement District (BID) has teamed up with Lightbox to introduce an exciting new initiative called “The Base.” This program is designed to provide a dedicated space for local teenagers aged 11-17, managed by local volunteers.
Starting Thursday, July 25th, The Base will be open weekly, every Thursday, during the summer holidays from 1 pm to 5 pm at The Granary, Worcester. The initiative aims to offer a safe and supportive environment where young people can relax, have fun, and connect with their peers.
The Base will feature a variety of activities to keep attendees entertained. Each week The Base will offer different activities, such as cage football, Xbox Series S gaming tournaments, nail art sessions, and graffiti workshops, ensuring there’s something for everyone. Additionally, table tennis, a pool table, a chill-out zone, and free Wi-Fi will be available each week.
Stephanie Boyd, a volunteer at Lightbox, emphasised the initiative’s goal: “As churches across Worcester, we want to create space and opportunity for young people to connect and know there is a place for them and people here for them. We do this through LIGHTBOX pop-ups in schools, colleges, after-school drop-ins, and collaborative youth events.”
Sam McCarthy, CEO of Worcester BID, shared her enthusiasm for the project: “We are thrilled to partner with Lightbox to create a hub for young people at the heart of our city over the summer. This initiative will provide great opportunities for positive youth engagement and give teens a dedicated, free space during peak footfall times.”
In addition to The Base, BID is also providing activities for younger children at Crowngate Pod, offering arts and crafts sessions from Monday through Wednesday.
If The Base proves successful, the partnership aims to offer more holiday events like this in the future.
No booking is required to attend any sessions at The Base—just pop in with a friend or come and make new ones!
For more information about The Base and other activities, please visit Worcester BID’s social media channels, @worcesterbid, or follow The Base on TikTok @TheBaseWorcs.
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