2024 has been a milestone year for Worcester BID, showcasing remarkable achievements across social media engagement, community outreach, and campaign impact. In total, our campaigns were seen by just under 3 million people in 2024.

Here are some highlights that made the year a standout success:

Selection of marketing examples

 

BID Members Card:

2024 saw the successful distribution of approximately 7,500 BID Member Cards, offering access to over 100 exclusive member discounts. Businesses have praised the card for its utility. During the next BID term, the development of the card to transition to a digital version to enhance accessibility and access for business owners to add employees in the future may become an exciting reality – keep your eyes peeled!

Christmas Campaign:

Our Christmas initiatives captured just shy of 1.8 million views through digital advertising, print campaigns, and creative GIFs. Highlights included:

  • Features in The Guardian, Metro, and County Lifestyle magazines.
  • GIF-based native digital advertising campaigns on Mums Net and more.
  • Weekly Worcester News print and digital articles.
    Digital and Social Media SuccessWorcester BID amplified its digital presence in 2024, engaging audiences across Instagram, Facebook, LinkedIn, and TikTok.Social Media Growth:

      • Instagram following increased by 24% (this is around 14% better than the equivalent page benchmark of growth).
      • Facebook reached 260,000 users, with a following of 4,500.
      • LinkedIn, despite being a brand new account reached 76,000 users and grew its followers to 561 in a short space of time.

    Consistent branding and an enhanced focus on engaging content and campaigns led to increased public and business interactions across all platforms.

    Website Engagement:

    The Worcester BID website experienced significant traffic gains, with:

    • 21,000 visits per month
    • The new BID Members Card page – a new top-performing page emerged, demonstrating its popularity as a valuable staff perk in the city.

Looking Forward

Weโ€™re eager to continue building on this momentum; from expanding digital offerings like the BID Members Card to a potential app – to enhancing social media campaigns, 2025 promises even greater community engagement and success.

Want to get involved? Drop us an email by pressing here.

Example GIF