Raising The Profile
Raising the profile is all about growing awareness of our fantastic city and your business by driving footfall via trails, campaigns, PR, TV advertising and collaborations. Worcester BID have a comprehensive marketing offering that you can easily get involved in. Make the most of your levy by taking part in our marketing activities.
Worcester BID promotes the city and its businesses through various online campaigns and print publications, including Metro News, Live 24 Seven, Primary Times, and Midlands Living. Our Christmas campaign was displayed on YouTube and Google networks and featured on publications online platforms, such as the Guardian. This campaign received over 1.2 million views! Additionally, Worcester BID offers PR assistance such as writing press releases, contacting the press, and placing advertisements in local news. Browse some of our advertisements and editorials below.
Worcester BID takes professional photographer Adam Hoskins to businesses on a monthly basis to capture high-resolution images for our advertisements and marketing. Your business will also receive the images for your own marketing use.
Worcester BID launched new social media accounts, @makeitworc, at the end of 2021 on Instagram and TikTok. Make It Worc has been designed to showcase the great businesses in our city via a monthly theme, such as alfresco dining, or Junes Heritage Campaign, which highlighted our historic city and was accompanied by month-long a TV advert on SkyTV channels.
Our tourism platform, Visit Worcester, in partnership with Worcester City Council, showcases the amazing offerings of Worcester. Visit Worcester's Facebook and Instagram platforms are run by Worcester BID, who also encourage businesses to participate.
Worcester BID is proud to support many city events and programmes that help to generate footfall and raise awareness of the city and its fantastic offering. Official Supporter of Light Night Official Sponsor of the Worcester Show Official Sponsor of the Worcester Paint Festival Associate partner of the Worcester Run Official Sponsor of the Worcester Music Festival Official Supporter of the Worcester Victorian Fayre Sponsor of Museum of Royal Worcester Showstopper Trail Official Education and Community Partner of the St Richards Hospice City Art Trail.
To keep your business up to date, Worcester BID produces quarterly newsletters that provide information on the latest developments. We also make contact with levy payers through various channels, including email, social media, face-to-face visits, phone calls, and the City Sessions Facebook Group. If you want to reach out to the team, you can find the right team member for your enquiry on the About Us page.
The Worcester BID has developed trails to offer enjoyable activities for the community, while also increasing foot traffic in the city centre. These trails include maps that guide the public to all participating businesses. Examples of these trails are the Window Art Trail, City Street Art Trail, and the upcoming Worcester Sounds Trail set to debut in 2023.
Worcester BID will be introducing the City Staff Card this summer! The City Staff Card will offer a discount to staff members from all BID businesses. The card aims to boost weekday business by providing a 10% discount on food (Monday-Thursday) at all registered venues when the staff card is presented. The goal is to encourage more city workers to have lunch at local venues, to increase the uptake of working lunches, and to increase the number of staff members who stay in the city to eat and drink after 5pm on weekdays.
Taste Worcester, a new event in partnership with Visit Worcestershire, took place for the first time in October 2023 to showcase Worcester's food offerings throughout the month. The event aimed to increase footfall into foodie venues and attract new customers by offering special menus and/or discounted menu items at a value of £5/£10/£15. Participating businesses became Taste Worcester Venues and were promoted on Visit Worcester, Worcester BID, and Visit Worcestershire's social media and marketing.
We can’t wait to bring the Taste Worcester back and provide a restaurant focus event for our venues.
Worcester Sounds brings music to the streets in the form of a trail. This years campaign is themed on the fantastic Three Choirs Festival and thier talented artists as well as historic and local composers. There are 15 boards to find. Learn more about the artists and listen to the music here: LISTEN NOW
The Worcester BID collaborates with local member businesses to collect information on their opening hours and promote late-night shopping. This initiative aims to attract more customers, particularly office workers and 9-to-5 employees, who may want to complete their Christmas shopping after 5 PM. For the final three Thursdays in December, following the conclusion of the Victorian Christmas Fayre, the city will extend its hours, allowing both major and independent retailers to stay open late. This provides additional time for Christmas shopping and boosts revenue for participating businesses. Worcester BID take on the promotion of this to let shoppers know about the pledged hours of opening in the City and to map late-night offerings for an easy visit!
