Join the celebration of small business Saturday!

As the festive season lights up Worcester’s streets, there’s no better time to celebrate the soul of our city—its small businesses. With Small Business Saturday just around the corner, Worcester BID is encouraging everyone to make a conscious effort to shop local and support the amazing entrepreneurs who make our city unique.

Shopping locally isn’t just about ticking items off your holiday gift list; it’s about giving back to your community. For every pound spent at an independent retailer, a significant portion stays within the local economy, helping to create jobs and sustain vibrant high streets. Your purchase at an independent shop directly supports the livelihoods of Worcester’s talented small business owners, helping them grow and stay on our High Street for us to enjoy.

Did you know that research on spending by local authorities shows that when we shop locally, for every £1 spent with a small business, around 63p remains in the local economy(!), helping to keep our city moving?

This year, Worcester is brimming with opportunities to find truly special gifts. From jewellery and bespoke homeware to delicious treats made with local i

ngredients, our city’s independent shops and markets offer a treasure trove of unique finds. By shopping small on Small Business Saturday, you’re not just finding items to gift something one-of-a-kind—you’re supporting your community.

Small Business Saturday, taking place tomorrow, is the perfect time to show your support. Whether you’re visiting one of Worcester’s cosy cafes, picking up a special decoration, or treating a loved one to a gift voucher from a local business, every purchase makes a difference.

Worcester BID encourages you to share your shopping experiences using the hashtag #SmallBizSatUK. Let’s spread the word and inspire others to do the same!

Help us this Small Business Saturday to support Worcester’s independent businesses!

Discover lots of local businesses on our Instagram @worcesterbid.

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How can I get my business involved?

This Saturday, 7 December, Small Business Saturday is your chance to shine! It’s a nationwide celebration of the amazing small businesses that are the backbone of our local economy—just like yours.

By participating, you can:

  • Attract more customers who are looking to shop locally.
  • Showcase your unique products or services as part of a vibrant, city-wide campaign.
  • Strengthen the local community, as every pound spent locally keeps 63p circulating in Worcester’s economy.

How to get involved:

  1. Promote your business – Let your customers know about your offers or special events this Saturday.
  2. Use the hashtag #SmallBizSatUK – Join the conversation online and share what makes your business unique.
  3. Collaborate with other businesses – Create joint promotions or experiences to draw in more visitors.
  4. Feature your business on our Instagram @worcesterbid – Tag us, and we’ll help share your story!

Need ideas or support? Visit Small Business Saturday UK for inspiration and resources or press below to download a marketing pack.

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