Since its inception, Worcester BID has been at the forefront of driving positive change in our city centre. With over £6 million invested, we have worked tirelessly to enhance Worcester, increasing footfall that directly translates into additional income for local businesses. Our commitment extends beyond financial investment; it’s about creating a vibrant, connected, and safe environment for everyone who lives, works, or visits our city.
Our investment has gone far beyond enhancing the streets We have prioritised the creation of safer streets and stronger communities. Through targeted initiatives, we’ve upgraded lighting, added aerial displays that have gained national recognition on Beautiful Britain, enhanced surveillance, and collaborated
closely with local law enforcement. These measures have made Worcester a more secure and welcoming place to enjoy both day and night.
Worcester BID serves as the vital connector in our city, uniting diverse sectors—retail, services, and hospitality—whilst working closely with local governance and advocating on behalf of the business community when needed. We are committed to providing ongoing support and training to local businesses, helping them thrive in an ever-changing market. Our workshops, training sessions, and one-on-one support have empowered businesses to adapt, grow, and meet the needs of their customers more effectively.
The impact on the local economy has been significant. By attracting more visitors to our city, we’ve bolstered Worcester’s reputation as a must-visit destination, having recently been recognised among the top 10 High Streets by retail experts GlobalData. Our supporting work for projects like the ‘Waddle of Worcester’ community art trail has driven footfall, with an additional ten baby BID penguins installed in shop windows and 45 colourful penguin footprints adorning windows across the city. This surge in activity has boosted sales and enhanced wayfinding in areas with limited space for large sculptures, such as New, College, and Pump Street.
Our initiatives have also strengthened Worcester’s night-time economy, transforming it into a bustling hub of activity that is both safe and welcoming. Programmes such as Safe Space support visitors and residents, making them feel secure while enjoying our venues. Creative initiatives like the Lantern Parade and Starlight have brought the community together, drawing families into the city from afternoon until the Light Switch-On, providing businesses with valuable footfall.
As the voice of Worcester, Worcester BID is proud to engage and unite our community. Our work ensures that Worcester remains a thriving, dynamic city where businesses and communities flourish by working together.
For more information about our work, follow us on Twitter, Facebook, and LinkedIn @worcesterbid.